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My present and past


I am an accomplished UX professional with deep expertise in research, design, product management, product strategy, AI integration. Currently leading a customer-facing AI project, I understand the nuances and challenges of creating intuitive user experiences within complex technological landscapes. Over the years, I've successfully built and led diverse design and product teams, seamlessly integrating UX practices within agile frameworks. My leadership style is driven by a profound commitment to excellence and a proactive approach, often going beyond my assigned responsibilities to drive both personal and organisational growth


Head of User Experience | May 2020 - Current

Rohlik is a disruptive and innovative technological company offering on-demand grocery delivery. We operate in multiple European countries with the HQ and all product development situated in Prague, CZ.


Within Rohlik I have ownership of the product experience (website and App). My role overlaps heavily with product management and strategy, supporting the Tribe lead by creating the north-star vision and strategy and overseeing the execution, mapping the opportunity landscape, prioritising based on customer feedback and business value, and working with all European stakeholders. 


Since the recent raise of AI I've been heavily involved in the topic and I am currently managing a customer-facing AI project.


Head of Product Design | July 2019 - September 2019

Head of Design | August 2018 - June 2019

Senior Product Designer | February 2018 - July 2018

Seznam is a large company covering a wide variety of digital services and media. There are only three countries in the world where Google is not the number one search engine and the Czech Republic is one of them. Seznam is leading the charts here with nearly 7 million active users.


Within my responsibilities was leading the team of 20 UX and UI designers, design supervision and also focus on specialized product work.


Lead UX Designer | 2012 - 2017

Actum is a Prague-based digital agency with a mission to get companies ready and successful in the digital world. They offer a full set of services to enable digital transformation of client's business.

Within the agency I was responsible for managing the multinational team of currently 7 UX/UI Designers and researchers; designing, implementing and improving UX strategy, consulting and educating clients and colleagues in the various aspects of Customer Experience and supporting our development team since brief till delivery.


Frontend Developer and UX Specialist | 2010 - 2012

Centrum is a technology company running second largest Czech web portal and search engine.

Within the company I was responsible for designing user-centered interfaces, aiming for great UX, usability testing, coding websites (HTML, CSS, JS). My focus was on simplicity, usability, consistency and performance while following the web standards. I was also consulting UX-related topics across the other product teams.


Frontend Developer | 2009 - 2010

In Impuls I was working on a social network project, with target audience of family members, with focus on non tech-savvy users. My job involved research, usability testing, design and coding.


I love learning new things


Digital Product design

Product strategy

Continuous discovery


Wireframing and Prototyping

Usability testing

People management

Agile / Lean


Figma / Sketch
Google Analytics and Omniture
Mac OS

CMS: Sitecore, Kentico


Czech - Native
English - Professional
Spanish - Professional
Portuguese - Basic
German - Basic


Some of the companies I've worked for during agency time or freelancing.

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Contact Me

Thanks you for reviewing my portfolio. For questions about my skills and experience, or even if you just want to say hi, don’t hesitate to get in touch.

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